Animated Brand Film for Blue Umbrella

The Brief

Blue Umbrella builds compliance software that transforms how companies manage risk across their global supply chains. When they came to us, they were launching new software modules and needed video to explain what each one does – to an audience of enterprise procurement and compliance professionals who already understand the problem but need to understand the solution quickly.

Because this was Blue Umbrella’s first experience commissioning animation, part of our job was to guide them through the process as much as produce the video. We mapped out every stage upfront – script, storyboard, style frames, animation, sound – with clear review milestones built in at each step so the client always knew where things stood and what their input was needed on.

The Script

Blue Umbrella came to us with original scripts already written. The challenge wasn’t creating the story from scratch – it was editing and refining those scripts to hit the 90-second mark without losing the messages that mattered most. That required deep research into their software, their clients, and their target audience so we could make smart decisions about what to keep, what to cut, and what to reframe.

The 90-second duration isn’t arbitrary. It’s the threshold at which professional audiences – the kind of decision-makers Blue Umbrella is selling to – will watch a promotional video through to the end. Every line in the final script had to earn its place.

The Storyboard

With the scripts tightened and approved, we developed storyboards that translated the narrative into a visual flow. Blue Umbrella’s brand uses a strong nature metaphor – growth, ecosystems, interconnection – which gave us a genuine creative thread to build on. From a pinecone falling and becoming a tree, to a lighthouse scanning the horizon for the IT security module, each scene was designed to make abstract software concepts feel tangible and memorable. The storyboard gave Blue Umbrella a clear picture of how their story would unfold before we moved into illustration and animation.

The Illustrations

Blue Umbrella had already developed a strong visual identity through their web graphics, so our job was to extend that style into motion rather than invent something new. Illustration and design by Anastasija Glidzic produced assets that matched the existing brand system closely enough that the videos felt like a natural extension of Blue Umbrella’s visual world – not a third-party production bolted on after the fact.

The Animation + Sound Design

In the final animated brand film, Blue Umbrella’s nature scenes come to life as each software module is introduced – taking the viewer from the natural world into the architecture of their compliance platform. 2D and 3D animation by Boris Moshkov and Anastasija Glidzic gave the piece a level of visual depth that separated it from the flat explainer videos common in the software space. Sound design was produced in-house to reinforce the brand’s clean, considered tone throughout.