CEC needed to be able to easily explain what the events were and what to expect to help convince investors to register for their conferences. They were keen on illustrating what happens once you sign up to attend, and why these events help investors succeed. Key messaging had to be addressed in the narrative, and it had to be no more than 90 seconds for the audience to ingest. To better understand the client and the services they provide, Potential Pictures dove deep into each step involved and began to craft the words that would lead to success in meeting CEC’s goals.