A passion project to help the community, The Cost of Winning is a 24-minute documentary that takes an honest look at the impact of an outcome-driven focus on our youth sports system. Drawing from a global perspective, this story connects with some of the most prestigious amateur and professional sports organizations in the world, including the United States Olympic Committee, Soccer Canada, Norway’s Ski Jumping Federation, Sport New Zealand, The Ohio State University, the PGA and the NHL relating to their take on creating quality sport experiences.
"The hope is that everyone will see value in the sport experience long after we are done playing sports and passing it on to the next generation."
"If we continue on the way we currently are on right now, the negative impact is we are going to lose medals, we are going to lose money and we are going to lose members."
"One of the biggest changes has been the multi-sport athlete and maybe the death of the multi-sport athlete… can we reinstate the idea of seasons and the seasonality of sport?"
"Sport is supposed to be fun. Sport is supposed to be something you are passionate about and enjoy. It’s amazing to me that we have shifted it to work."
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Film Screenings
Interested in screening this film in your community or classroom?
We would be grateful if you would let us know when you download so we can send a thank you. We also provide guidance on leading discussions after the viewing, as well as downloadable materials for your audience. Find out how by connecting today!
A simple strategy for discussions would be:
3-2-1 Strategy
– Discuss 3 things that resonated for you from the doc
– Identify 2 things you can control
– Commit to 1 thing you can do to support the movement.
“After a challenging hockey season, we watched the documentary with our 11-year-old son. At the end of the piece, he turned to us, visibly emotional and said, ‘Mom and Dad… it’s not just me. I am not alone.”
Charlotte Appt
Parent
“I saw the preview and you won’t want to miss this if you care about the development of sport in your community.”
Ron Weese
Past President, Sport Aurora
“Excellent documentary. Great interviews, very impactful – redefines what we should do as parents!”
Dr. Oly Eichstadt
Parent
Featured Internationally
March 21st 2019, The Cost of Winning was featured as part of the Olympic Organizing Committee of Lithuania’s Education Forum.
Proud Supporters
We are grateful to the following organizations for supporting this film.
Sponsorship opportunities are available.
A Community Passion Project
Producers: Matt Young / Atlee James
Director / Editing & Design: Atlee James
Educational Talks on the Topic
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