Some stories need more than a headline.

A documentary turns a mission into something people feel, not just read about, building trust with donors, sponsors, and new audiences around the world. Documentaries also come in the form of a podcast series. Visit the Podcast Production page to learn more.

The Cost of Winning
24 minutes

How an outcome-driven focus is reshaping youth sport. Featuring the US Olympic Committee, the NHL, the PGA and Ohio State. Featured at the Olympic Organizing Committee of Lithuania’s Education Forum, 2019.

No Running
40 minutes

The decline of physical education in schools, with experts from Harvard, UBC and the University of Manitoba. Funded by TELUS and streaming free on TELUS Optik TV. Official Selection, Lithuanian National Olympic Committee Sport Film Festival, 2020.

Hero’s Rescue
10 minutes

The mental health toll on first responders, told by police chiefs from California and the Captain of Mental Health and Wellness at Vancouver Fire Rescue Services.

Six Months
20 minutes

Harry felt a twinge in his foot. Six months later, he was diagnosed with ALS. One man’s journey through diagnosis, hope and time.

UBC Rowing 100
17 minutes

A century of UBC Rowing, featuring Tricia Smith, IOC Member and President of the Canadian Olympic Committee. Premiered to a sold-out audience at UBC in 2022.

Documentary Production in BC

Potential Pictures is a BC documentary production company. Since 2017, we’ve made five films on youth sport, physical education, first responder mental health, ALS and a century of Canadian rowing. They’ve screened across North America and internationally, stream on TELUS Optik TV, and have been selected by Olympic film festivals and education forums.

We partner with organizations across the public and private sectors to tell stories that inform, engage and move people to act. Whether you want to share your mission, show your impact or raise awareness for a cause, we handle the full production, from concept and filming to editing and distribution strategy.

If your organization is ready to bring its story to life, we’d love to collaborate.

What does a documentary cost? Read our guide.