The Project
Tiger Gold came to us with a clear goal: produce a video to introduce their gold mining project to potential investors. The video would live primarily on their website, where prospective investors land before they make a decision, so every detail had to do work. We started by mapping the audience and the viewing context, then turned to Tiger Gold’s pitch deck as a reference for tone, branding, and the story they were already telling capital markets.
From there we built a mood board and a production outline, reverse-engineering the timeline from their delivery deadline so every milestone had a hard date. Because the content was investor-facing, compliance shaped everything. We collaborated closely with the client to make sure every claim, figure, and forward-looking statement met the standards required for capital-markets communication.
Working from the client’s initial bullet points, we drafted a script and refined it through review cycles until it captured the project’s substance with the clarity investors expect. Once the script was approved, we developed a detailed mood board and began producing the digital assets, drawing visual direction from Tiger Gold’s pitch deck and brand guide so the video would feel like a natural extension of everything else investors saw.
Post Production
Post production was where the bulk of the work happened on this project. The footage was captured in Colombia and brought back to our Vancouver studio for editing, animation, and sound design. That kind of remote-to-local workflow can introduce friction at every revision, which is where our process really earned its keep.
We ran the entire review and approval cycle through frame.io, the industry standard for collaborative video review. Frame.io lets reviewers leave time-stamped notes directly on the video, so feedback is always tied to the exact frame it refers to instead of getting lost in email threads or written-out timecodes. For Tiger Gold, this mattered more than usual: because the content was investor-facing, every revision needed sign-off from multiple stakeholders, each looking at the video through a slightly different compliance lens.
A few rounds of revisions came back over the course of the project. Some were creative; most were focused on making sure every claim and visual matched the standards required for investor communication. Frame.io consolidated all of those notes into one place, which meant we could work through them efficiently and make sure nothing slipped between conversations.
The result was a polished video, delivered on time, that met both the creative bar and the compliance bar. And because the workflow was clean, the back-and-forth that often drags out projects like this stayed surprisingly fast.
Client: Tiger Gold
Producers: Fraser Macdougall / Atlee James
Video Editing and Motion Graphics: Atlee James