I’m Atlee, and I’m passionate about creating compeling content and believe it shows through in my work. Clients describe me as energetic, positive, and collaborative, always focused on asking the right questions, understanding the target audience, and creating content that resonates.

I co-founded Potential Pictures Inc. in 1999 after graduating from UBC with a B.Sc. in Environmental Chemistry and a minor in Film and Production. But filmmaking has been part of my life since Grade 9, when I first directed a social studies project with a rented video camera. From that moment, I was hooked.

Early on, I worked in the film industry with background roles in made-for-TV movies and the series Battlestar Galactica, gaining valuable insight into how productions come together. Since then, I’ve built my career as a director and producer, reaching 10,000 hours of practice by 2009, and continuing to learn and grow in this ever-changing industry.