The Process, Your Story
Every video production process we follow begins with discovering your audience, strategizing ideas, creating content, distributing it to the right channels, and learning from the results.
Discover
Define audience, goals, and brand messaging.
Strategy
Build content roadmap (decide themes, formats, platforms)
Create
Produce the video content.
Distribute
Publish across selected platforms.
Analyze
Collect performance data.
How We Create Your Content
Once we’ve shaped your strategy, the next step is creation. Whether through live action (real people, real stories) or animations (crafted visuals that explain and engage), we bring the stories to life for your audiences.
Live Action: Capturing Real Stories
Potential Pictures’ role: Understand your audience, brand, and goals, then develop the script(s).
Your role: Share ideas, context, and input so we can finalize the story.
Potential Pictures’ role: Storyboard, plan the shoot, and manage logistics (crew, gear, talent, locations).
Your role: Provide logos, images, or reference material. We assist as needed.
Potential Pictures’ role: Direct, film, and manage all on-set activity.
Your role: Ensure messaging feels right. Optionally join us for “behind-the-scenes” content. Voice-over talent selection.
Potential Pictures’ role: Edit footage into a polished final piece; add animation, graphics, and sound design.
Your role: Review cuts and give feedback through our secure frame.io channel.
*Documentaries follow the same process but require more time to complete.
Animation: Designing Stories That Move
Potential Pictures’ role: Develop script concepts, moodboards, and treatment options to set the creative direction.
Your role: Help shape the direction and messaging.
Potential Pictures’ role: Create the animatic (rough animated storyboard) to establish flow, timing, and narrative.
Your role: Review the structure, pacing, and story clarity; give focused feedback for refinement.
Potential Pictures’ role: Sketch the flow of the story and plan key scenes.
Your role: Share feedback so we can refine the look and pacing.
Potential Pictures’ role: Present visual designs and style options.
Your role: Provide feedback and preferences.
Potential Pictures’ role: Animate, add sound, and deliver a polished version.
Your role: Review, approve, and celebrate the final piece.