There Is Still No Magic Button
Almost four years into AI, everything is starting to look very similar. Here is where Potential Pictures uses AI, where the line is drawn, and three questions to ask a production partner.
What This Podcast Keeps Teaching Me
People keep telling me they forgot the camera was there. That’s one of the highest compliments I could have in this job, and it’s one of the main reasons I started a podcast.
The Video Landscape – Six Formats, Six Different Jobs
The Video Landscape : Six Formats, Six Different Jobs Video has a place in every communications strategy right now. That part isn’t in question. What’s actually
The Work vs. The Content: Why Most Brands Are Invisible
The Work vs. The Content: Why Most Brands Are Invisible Having a budget is the easy part. Knowing what you’re actually trying to say – that’s
How to Find the Stories Worth Telling
Most businesses worry they don’t have an interesting story. They’re almost always wrong. Here’s how to find the content that’s already inside your company.
What Is a Brand Film? (And Does Your Business Need One?)
What Is a Brand Film? (And Does Your Business Need One?) What Is a Brand Film? A brand film is a short, cinematic video that tells